What is Partner Relationship Management (PRM) software?

Partner Relationship Management (PRM) software is a platform that helps software vendors manage their channel partner ecosystem — recruiting partners, onboarding them, registering deals, delivering training, and tracking commissions in one place. CinnaLab.io is an AI-powered PRM built specifically for SaaS companies, automating these workflows so partnership teams can scale revenue without scaling headcount.

How does AI-powered partner onboarding work?

CinnaLab's AI onboarding creates a personalised task sequence for each new partner — assigning training modules, triggering e-signature requests, tracking certification deadlines, and answering partner questions 24/7 via the built-in AI assistant. The result is faster time-to-first-deal and dramatically less manual follow-up from your partner managers.

What is deal registration in partner programs?

Deal registration lets channel partners submit leads they are working on so the vendor can track pipeline, prevent channel conflict, and attribute revenue. CinnaLab adds automatic BANT scoring to every registered deal, so your sales team instantly knows which partner-sourced leads are qualified.

How is CinnaLab different from PartnerStack and Impartner?

CinnaLab is built for SaaS companies that need a modern PRM without enterprise pricing or long implementation cycles. Most established platforms — Impartner, PartnerStack, Kiflo — start at four to five-figure annual contracts and require multi-week setup. CinnaLab is the only PRM with a free-forever plan, deploys in under 10 minutes, and includes AI partner support, BANT lead scoring, and HubSpot/Salesforce integration as standard rather than paid add-ons. Transparent flat pricing starting at $0.

Is there a free PRM software for SaaS startups?

Yes. CinnaLab's Freemium plan is free forever with no credit card required. It includes 1 partner account manager, up to 3 active partners, the full partner program designer, and lead and deal management. There's no trial expiry and no feature gates on core functionality — early-stage SaaS vendors can run a real partner program at zero cost and upgrade only when their partner team grows.

Does CinnaLab integrate with HubSpot and Salesforce?

Yes. CinnaLab integrates natively with HubSpot and Salesforce, plus Pipedrive and Zoho. Partner-registered deals, lead data, and pipeline updates sync to your CRM automatically — no middleware, no Zapier, no manual exports. One CRM is active per organisation and configured in minutes via OAuth.

What is BANT lead scoring?

BANT stands for Budget, Authority, Need, and Timeline — four criteria used to qualify sales leads. CinnaLab automatically scores every partner-registered deal against these criteria, so your revenue team can prioritise the highest-intent opportunities without manual qualification.

How fast can I set up a partner program with CinnaLab?

Under 10 minutes for the core program. Sign up for the Freemium plan, use the drag-and-drop partner program designer to define your tiers and commission structure, customise your partner portal branding, and invite your first partners. No implementation project, no developer required, no mandatory sales call. You can have your first partner registered and onboarding before your morning coffee.

How does CinnaLab handle partner commission payouts?

CinnaLab tracks every partner commission automatically — calculated from deal value at the rate defined in your partner program tier. Approved payouts are processed through Wise, with multi-currency support for international partners and clean record-keeping for your finance team. Partners can view their commission status and history in their portal, which eliminates the email back-and-forth that kills partner trust.

Can I migrate from another PRM like PartnerStack or Impartner?

Yes. CinnaLab supports CSV import for partner records and offers guided onboarding to help your team transition from any existing PRM. Migration scope depends on your current setup — partner data and program structure transfer cleanly; deal pipeline and training history typically come over with light manual mapping. There's no implementation fee — start on Freemium, complete your migration at your own pace, and upgrade only when your data is fully transferred.

Use Cases

How SaaS Teams Use CinnaLab.io to Scale Channel Revenue

Whether you're launching your first partner program with channel partner management or scaling an established channel, CinnaLab.io gives you the structure, automation, and visibility to grow revenue through partners.

Start Free →Talk to Us

SaaS Founders & CEOs

Launch Your First Partner Program — Without the Enterprise Price Tag

You know a channel program would accelerate growth, but enterprise PRM platforms cost $25K–$100K+ a year and require an implementation agency. CinnaLab.io lets you start for free, prove the model with your first 3 partners, then scale with a $199/month plan when the ROI is clear.

✓Start on Freemium — no credit card
✓Prove the model with 3 partners first
✓Upgrade to Growth when you're ready to scale
✓No implementation project, no agency

Get started →

Head of Partnerships

Replace Spreadsheets and Shared Inboxes With a Real Partner Platform

Partner managers running programs on spreadsheets spend 60%+ of their time on manual follow-ups, chasing onboarding status, and answering the same partner questions repeatedly. CinnaLab.io automates all of that — giving you visibility, structure, and AI support across your entire partner network.

✓Auto-activate onboarding journeys on partner invite
✓AI chatbot handles repetitive partner questions
✓Real-time dashboard replaces status spreadsheets
✓Unlimited partners on the Growth plan

Get started →

CROs & Revenue Leaders

Full Visibility Into Channel Revenue — Down to the Partner and Deal

Channel partner programs often create a revenue attribution blindspot. CinnaLab.io gives your revenue team real-time visibility into partner-sourced pipeline, BANT-qualified leads, deal conversion rates, and revenue contribution — all synced directly to HubSpot or Salesforce.

✓BANT scoring filters junk leads automatically
✓Partner attribution on every deal in your CRM
✓Conversion and velocity analytics per partner
✓Commission tracking tied to closed-won revenue

Get started →

Global Partner Networks

Manage Partners Across Regions — With AI Support in Every Language

Managing partners across multiple regions, time zones, and languages creates support and enablement challenges at scale. CinnaLab.io's AI chatbot provides 24/7 multilingual support, and the portal is accessible in any time zone — giving your global partners a consistently great experience without expanding your team.

✓AI chatbot responds in any language
✓24/7 partner support with zero headcount
✓Onboarding flows work in every timezone
✓Centralised dashboard across all regions

Get started →

Reseller Programs

Structured Reseller Onboarding With Commission Tracking Built In

Reseller programs require contract signing, product training, certification, deal registration, and commission management — all of which CinnaLab.io automates. New resellers are guided through a structured onboarding flow, and their commission is calculated automatically on every closed deal.

✓E-signature for reseller agreements
✓Product training with Moodle integration
✓Deal registration and BANT scoring
✓Automatic commission calculation per deal

Get started →

HubSpot-Based SaaS Companies

The PRM That Was Built to Work With HubSpot

If your CRM is HubSpot, CinnaLab.io is your PRM. Native integration means partner deals push directly to HubSpot opportunities with BANT data and partner attribution — no Zapier, no manual entry, no data loss. Your partner-sourced revenue is visible in HubSpot the same way as your direct sales pipeline.

✓Native HubSpot deal sync (no Zapier)
✓Full BANT data in HubSpot deal record
✓Partner attribution preserved end-to-end
✓Commission updates trigger on deal close in HubSpot

Get started →

↕ CinnaLab connects both sides of the partnership ↕

For Resellers & Partners: Consolidate Every Vendor Relationship

CinnaLab's Vendor Hub gives resellers one workspace for every vendor they represent.

Reseller — Multiple Vendors

"I log into 11 portals every morning. I've missed commission payouts I didn't know I was owed."

Vendor Hub consolidates all vendor deals, commissions, contracts and leads. Commission amendment alerts mean you always know when a rate changes.

Learn more →

Channel Manager

"I need more vendors in my sectors but don't know how to get in front of the right partnership teams."

Partner Directory lets you browse vendors by region and industry — and apply to their posted lead opportunities. Accepted leads appear in your Vendor Hub.

Learn more →

Independent Consultant

"I have no idea what I'll earn this quarter across my 6 vendor partnerships."

Forecast tab shows expected commission across your entire portfolio — open pipeline × commission rate × stage probability, updated in real time.

Learn more →

FAQ

Use Case Questions

Is CinnaLab.io suitable for early-stage SaaS companies?

Yes — the Freemium plan is specifically designed for early-stage vendors. You get the Partner Program Designer and basic partner management at no cost, so you can validate your partner model before investing in a full platform.

How many partners can I manage on CinnaLab.io?

On Freemium, up to 3 active partners. On the Growth plan, unlimited partners. The Growth plan is priced per partner manager (5 included), not per partner — so it scales efficiently as your network grows.

Can CinnaLab.io support both referral and reseller partners in the same account?

Yes. You can create separate partner programs for referral, reseller, affiliate, and integrator partner types — each with its own onboarding journey, commission model, and certification requirements — all managed in one CinnaLab.io account.

Ready to Scale Your Partner Program?

Start free today. No credit card. No setup fees. No commitment.

Start Free →Book a Demo

Or email us at support@cinnalab.io