About CinnaLab.io: Built by Partner Program Experts
CinnaLab.io is powered by Cinnamon Consulting — a team that has designed, launched, and scaled partner programs for B2B SaaS companies for over a decade.
Making Professional Partner Management Accessible to Every SaaS Company
Enterprise PRM platforms like Impartner, Alliances, and Salesforce PRM cost $25,000–$100,000+ per year — putting professional partner management out of reach for most growing SaaS companies.
We built CinnaLab.io to change that. Our mission is to give every SaaS vendor — from seed-stage to Series C — the tools to build a structured, automated partner program that generates real channel revenue. Starting free. Scaling intelligently.
Born From a Decade of Partner Program Consulting
Cinnamon Consulting has spent over 10 years designing and optimising channel partner programs for B2B SaaS companies across Europe, the Middle East, and the Americas.
We built CinnaLab.io because we saw the same problems over and over: partner programs run on spreadsheets, manual onboarding that takes months, partners going dark because nobody followed up, and revenue falling through the cracks because deals weren't tracked properly.
So we built the platform we always wished existed — AI-powered, affordable, and designed specifically for SaaS companies who want real results without the enterprise complexity.
What We Stand For
Simplicity First
Partner management should be simple. Every CinnaLab.io feature is designed to reduce complexity, not add to it.
Partner-Centric
We design for the partner experience, not just the vendor. Partners who love using CinnaLab.io become better, more active partners.
AI With Purpose
AI in CinnaLab.io isn't a buzzword — it's the engine behind onboarding automation and 24/7 partner support.
Accessible Pricing
The only PRM with a genuine freemium plan. We believe you should prove the value of a partner channel before paying for the platform.
Revenue Accountability
Every feature connects back to one outcome: partner-sourced revenue. If it doesn't help you grow channel ARR, we don't build it.
Built for Global Teams
Partner programs span borders and time zones. CinnaLab.io is built for multilingual, distributed partner networks from day one.
Powered by Cinnamon Consulting
CinnaLab.io is the technology arm of Cinnamon Consulting — specialists in B2B channel strategy, partner program design, and indirect sales enablement. Registered in Andorra, serving clients globally.
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