What is Partner Relationship Management (PRM) software?

Partner Relationship Management (PRM) software is a platform that helps software vendors manage their channel partner ecosystem — recruiting partners, onboarding them, registering deals, delivering training, and tracking commissions in one place. CinnaLab.io is an AI-powered PRM built specifically for SaaS companies, automating these workflows so partnership teams can scale revenue without scaling headcount.

How does AI-powered partner onboarding work?

CinnaLab's AI onboarding creates a personalised task sequence for each new partner — assigning training modules, triggering e-signature requests, tracking certification deadlines, and answering partner questions 24/7 via the built-in AI assistant. The result is faster time-to-first-deal and dramatically less manual follow-up from your partner managers.

What is deal registration in partner programs?

Deal registration lets channel partners submit leads they are working on so the vendor can track pipeline, prevent channel conflict, and attribute revenue. CinnaLab adds automatic BANT scoring to every registered deal, so your sales team instantly knows which partner-sourced leads are qualified.

How is CinnaLab different from PartnerStack and Impartner?

CinnaLab is built for SaaS companies that need a modern PRM without enterprise pricing or long implementation cycles. Most established platforms — Impartner, PartnerStack, Kiflo — start at four to five-figure annual contracts and require multi-week setup. CinnaLab is the only PRM with a free-forever plan, deploys in under 10 minutes, and includes AI partner support, BANT lead scoring, and HubSpot/Salesforce integration as standard rather than paid add-ons. Transparent flat pricing starting at $0.

Is there a free PRM software for SaaS startups?

Yes. CinnaLab's Freemium plan is free forever with no credit card required. It includes 1 partner account manager, up to 3 active partners, the full partner program designer, and lead and deal management. There's no trial expiry and no feature gates on core functionality — early-stage SaaS vendors can run a real partner program at zero cost and upgrade only when their partner team grows.

Does CinnaLab integrate with HubSpot and Salesforce?

Yes. CinnaLab integrates natively with HubSpot and Salesforce, plus Pipedrive and Zoho. Partner-registered deals, lead data, and pipeline updates sync to your CRM automatically — no middleware, no Zapier, no manual exports. One CRM is active per organisation and configured in minutes via OAuth.

How fast can I set up a partner program with CinnaLab?

Under 10 minutes for the core program. Sign up for the Freemium plan, use the drag-and-drop partner program designer to define your tiers and commission structure, customise your partner portal branding, and invite your first partners. No implementation project, no developer required, no mandatory sales call. You can have your first partner registered and onboarding before your morning coffee.

How does CinnaLab handle partner commission payouts?

CinnaLab tracks every partner commission automatically — calculated from deal value at the rate defined in your partner program tier. Approved payouts are processed through Wise, with multi-currency support for international partners and clean record-keeping for your finance team. Partners can view their commission status and history in their portal, which eliminates the email back-and-forth that kills partner trust.

Can I migrate from another PRM like PartnerStack or Impartner?

Yes. CinnaLab supports CSV import for partner records and offers guided onboarding to help your team transition from any existing PRM. Migration scope depends on your current setup — partner data and program structure transfer cleanly; deal pipeline and training history typically come over with light manual mapping. There's no implementation fee — start on Freemium, complete your migration at your own pace, and upgrade only when your data is fully transferred.

Deal Management

Partner Lead Registration, BANT Scoring and Real-Time CRM Sync

Partners register deals in the portal. BANT scoring auto-qualifies each lead. Qualified deals sync to your CRM — GoHighLevel today, with HubSpot and Salesforce coming soon — closing the channel revenue loop.

Start Managing Deals Free →See a Demo

BANT

AI-powered lead scoring

Live

GoHighLevel CRM sync

100%

Partner attribution preserved

Manual CRM entry required

What It Does

What is Partner Deal Management?

Partner deal management is the system that allows your channel partners to register leads and deals, have them scored and qualified, and track them through to closed revenue — all with attribution back to the originating partner for commission calculation.

CinnaLab.io's deal management module combines partner-facing lead registration with BANT lead scoring and real-time CRM synchronisation — so your revenue team always has accurate, partner-attributed pipeline data in your CRM without manual entry. GoHighLevel sync is live today; HubSpot and Salesforce are coming soon.

Lead Registration

Partner-Submitted Leads With Structured Data Collection

Partners register leads directly in their portal using a structured form that collects all the information your sales team needs. No more unqualified leads arriving by email with missing data.

✓Structured lead registration form for all required fields
✓Mandatory fields ensure complete, actionable submissions
✓Deal value, timeline, and contact details captured upfront
✓Partner notified on every status change to their submitted deal
✓Deal history and comments visible to partner and internal team
✓Duplicate deal detection prevents double registration

app.cinnalab.io/deals

CinnaLab deal management Kanban board showing Contract Sent, Closed Won and Closed Lost pipeline columns

app.cinnalab.io/leads

CinnaLab lead registration form showing BANT qualification fields — budget, decision-maker, need level, and timeline

BANT Scoring

Automatic BANT Lead Scoring — Filter Junk Before It Reaches Your CRM

Every submitted lead is scored against the BANT framework: Budget confirmed, Authority identified, Need validated, and Timeline established. High-scoring leads sync to your CRM automatically; low-scoring leads are flagged for review.

✓Budget: Is the prospect's budget confirmed and adequate?
✓Authority: Is the contact a decision-maker or influencer?
✓Need: Does the prospect have a clear, validated need?
✓Timeline: Is the buying timeline specific and near-term?
✓Composite BANT score determines CRM routing logic
✓Configurable scoring thresholds per program type

CRM Integration

Real-Time CRM Sync

GoHighLevel Sync (Live)

Partner deals sync to GoHighLevel as contacts and deals with BANT scores, partner attribution, and deal value. Native bi-directional sync, no middleware.

HubSpot & Salesforce (Coming Soon)

Native HubSpot and Salesforce integrations are in development. Custom field mapping, Opportunity records, and full attribution — same depth as the GHL connector.

Full Attribution Preserved

Every deal in your CRM carries the partner's name, tier, and program — so commission calculation and partner performance reporting are always accurate.

Bi-Directional Updates

Deal status changes in your CRM (Won, Lost, Stalled) flow back to CinnaLab.io — triggering commission calculations and partner notifications.

Commission Tracking

When a deal is marked Closed Won in your CRM, CinnaLab.io automatically calculates the partner's commission based on their program tier and records it for payout.

Clean Pipeline Data

Only BANT-qualified leads reach your CRM. Your sales team works with higher-quality, partner-sourced pipeline — reducing time wasted on junk leads.

FAQ

Deal Management Questions

What is BANT lead scoring?

BANT is a lead qualification framework that evaluates four criteria: Budget (does the prospect have confirmed budget?), Authority (is the contact a decision-maker?), Need (is there a validated business need?), and Timeline (is there a specific buying timeline?). CinnaLab.io applies BANT scoring to every partner-submitted lead automatically, producing a composite score used to route and prioritise deals.

Which CRM integrations are available for deal sync?

GoHighLevel is live today — partner-registered leads with BANT scores and attribution sync natively to GHL. Pipedrive and Zoho are also available. HubSpot and Salesforce integrations are coming soon. No Zapier or middleware required for any supported CRM.

Can partners see the status of their submitted deals?

Yes. Partners can see the full pipeline status of every deal they have submitted — New, In Progress, Closed Won, Closed Lost — directly from their portal. When status changes, they receive automated notifications so they always know where their deals stand.

How is commission calculated when a deal closes?

When a deal is marked Closed Won (either in CinnaLab.io or synced back from your CRM), the system automatically calculates commission based on the partner's current tier commission rate and deal value. The commission amount is recorded and marked for payout in the commission management module.

Related Features

Performance Dashboards

Revenue analytics

CRM Integrations

GHL, Pipedrive & more

Program Designer

Commission models

Close More Revenue Through Your Partners

BANT scoring, CRM sync, commission tracking. Start free.

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Or email us at support@cinnalab.io