A podcast for partner leaders

The Wheel of Power

Short episodes for VPs and SVPs of partnerships, alliances and channels: seven forces pulling on the customer's work, how each one makes money, and how to partner with them without getting hurt.

Hosted by Cedric Le Rouzo

Latest episode

Eight episodes, one wheel

New episodes weekly, on Tuesdays.

  1. Episode 1: The Wheel of Power

    Out now

    Maria in Milan isn't in any system log. A third of the invoices failed because nobody knew about her.

  2. Episode 2: The Ground and the Power

    Coming soon

    Why would chip makers fund a model lab? Whoever owns the models decides whose chips run them.

  3. Episode 3: The Landlords

    Coming soon

    Landlord, competitor, distributor and co-seller. All at once.

  4. Episode 4: The Sovereigns

    Coming soon

    Who controls the infrastructure, and why it matters to your partner strategy.

  5. Episode 5: The Brains

    Coming soon

    AI labs now ship job descriptions, not just models.

  6. Episode 6: The Platforms

    Coming soon

    Today's partner is tomorrow's competitor. Feed them, ride them, or fight them?

  7. Episode 7: The Kingmakers and the Operators

    Coming soon

    First question: what's the commercial model? Second: where is the data hosted?

  8. Episode 8: The Edges, and the Playbook

    Coming soon

    One bank. One process. Twelve partners. Nobody wins this market alone.

Building or fixing a partner program? Talk to Cedric.

Sponsored by CinnaLab.io — the partner relationship platform

Narrated with an AI version of Cedric's own voice. Sponsored by CinnaLab.io, Cedric's company.