What is Partner Relationship Management (PRM) software?

Partner Relationship Management (PRM) software is a platform that helps software vendors manage their channel partner ecosystem — recruiting partners, onboarding them, registering deals, delivering training, and tracking commissions in one place. CinnaLab.io is an AI-powered PRM built specifically for SaaS companies, automating these workflows so partnership teams can scale revenue without scaling headcount.

How does AI-powered partner onboarding work?

CinnaLab's AI onboarding creates a personalised task sequence for each new partner — assigning training modules, triggering e-signature requests, tracking certification deadlines, and answering partner questions 24/7 via the built-in AI assistant. The result is faster time-to-first-deal and dramatically less manual follow-up from your partner managers.

What is deal registration in partner programs?

Deal registration lets channel partners submit leads they are working on so the vendor can track pipeline, prevent channel conflict, and attribute revenue. CinnaLab adds automatic BANT scoring to every registered deal, so your sales team instantly knows which partner-sourced leads are qualified.

How is CinnaLab different from PartnerStack and Impartner?

CinnaLab is built for SaaS companies that need a modern PRM without enterprise pricing or long implementation cycles. Most established platforms — Impartner, PartnerStack, Kiflo — start at four to five-figure annual contracts and require multi-week setup. CinnaLab is the only PRM with a free-forever plan, deploys in under 10 minutes, and includes AI partner support, BANT lead scoring, and HubSpot/Salesforce integration as standard rather than paid add-ons. Transparent flat pricing starting at $0.

Is there a free PRM software for SaaS startups?

Yes. CinnaLab's Freemium plan is free forever with no credit card required. It includes 1 partner account manager, up to 3 active partners, the full partner program designer, and lead and deal management. There's no trial expiry and no feature gates on core functionality — early-stage SaaS vendors can run a real partner program at zero cost and upgrade only when their partner team grows.

Does CinnaLab integrate with HubSpot and Salesforce?

Yes. CinnaLab integrates natively with HubSpot and Salesforce, plus Pipedrive and Zoho. Partner-registered deals, lead data, and pipeline updates sync to your CRM automatically — no middleware, no Zapier, no manual exports. One CRM is active per organisation and configured in minutes via OAuth.

What is BANT lead scoring?

BANT stands for Budget, Authority, Need, and Timeline — four criteria used to qualify sales leads. CinnaLab automatically scores every partner-registered deal against these criteria, so your revenue team can prioritise the highest-intent opportunities without manual qualification.

How fast can I set up a partner program with CinnaLab?

Under 10 minutes for the core program. Sign up for the Freemium plan, use the drag-and-drop partner program designer to define your tiers and commission structure, customise your partner portal branding, and invite your first partners. No implementation project, no developer required, no mandatory sales call. You can have your first partner registered and onboarding before your morning coffee.

How does CinnaLab handle partner commission payouts?

CinnaLab tracks every partner commission automatically — calculated from deal value at the rate defined in your partner program tier. Approved payouts are processed through Wise, with multi-currency support for international partners and clean record-keeping for your finance team. Partners can view their commission status and history in their portal, which eliminates the email back-and-forth that kills partner trust.

Can I migrate from another PRM like PartnerStack or Impartner?

Yes. CinnaLab supports CSV import for partner records and offers guided onboarding to help your team transition from any existing PRM. Migration scope depends on your current setup — partner data and program structure transfer cleanly; deal pipeline and training history typically come over with light manual mapping. There's no implementation fee — start on Freemium, complete your migration at your own pace, and upgrade only when your data is fully transferred.

Docs · MCP connector

Connect your AI assistant to CinnaLab

The CinnaLab MCP connector lets Claude, ChatGPT, Grok and other AI assistants that support the Model Context Protocol search the CinnaLab Vendor & Partner Directory and, on a paid plan, work with your own partner program: look up partners, leads and deals, prepare partner meetings and, if you allow it, create and update leads and deals.

Connector URL: https://mcp.cinnalab.io/mcp

What the connector does

A CinnaLab account is required. When you connect, you sign in to CinnaLab, or create a free account on the same screen, and approve the permissions. There is no anonymous access.
Your workspace only. Requests about partners, leads and deals are scoped to the CinnaLab workspace you approved. The AI never sees another company's data.
Company-level directory data. Directory results show company profiles only: no contact names, emails or phone numbers.
Read-only by default. Create and update tools appear only if you tick the write permission when you connect.
You stay in control. Every tool call is recorded in your audit log, and you can disconnect an app at any time under Settings → AI Connectors.
Short-lived access. Sign-in uses OAuth 2.1 with PKCE. Access tokens expire after one hour and refresh automatically while the connection is active.

What each plan includes

Plan	Your AI assistant can
Free	Search the Vendor & Partner Directory (50 searches per month) and request introductions (3 per month). The count resets on the 1st of each month. When a limit is reached, your assistant tells you and shows the upgrade link.
Starter, Growth, Scale	Everything in Free with no monthly limit, plus your own programme data: partners, leads, deals, programme set-up and metrics, and (if you allow it) creating and updating leads, deals and partner invites.

See pricing to compare plans.

Permissions (scopes)

Scope	Lets the AI	Plans
`directory:read`	Search the Vendor & Partner Directory and read company profiles.	All, Free included
`directory:intro`	Request introductions to directory companies from your workspace.	All, Free included
`mcp:read`	Read your partners, leads, deals and program data.	Paid
`mcp:write`	Create and update leads, deals and partner invites on your behalf. Off unless you opt in.	Paid

Tools

Directory tools (`directory:read`, `directory:intro`)

Available on every plan. On Free, searches and introduction requests count towards the monthly limits above; opening a profile does not.

Tool	What it does	Effect
`search_partners`	Find partner companies (resellers, integrators, consultancies, MSPs, agencies) by country, region, industry, partner type, vendor ecosystem or free text. Up to 10 results.	Read only
`find_vendors_for_need`	Find software vendors that match a need you describe, optionally in one country. Up to 10 results.	Read only
`get_partner_profile`	Get the full public profile of one company found in a search.	Read only
`request_intro`	Ask a company that has joined CinnaLab for an introduction. Creates a pending connection request it can accept or decline. No email is sent.	Adds a request

Programme read tools (`mcp:read`, paid plans)

Read-only. They never change anything.

Tool	What it does
`list_partners`	List your partners, with optional status and tier filters.
`get_partner`	Get one partner by ID.
`list_leads`	List your leads, with optional status and partner filters.
`get_lead`	Get one lead by ID.
`list_deals`	List your deals, with optional stage and partner filters.
`get_deal`	Get one deal by ID.
`get_partner_program`	Get your partner program set-up: tiers, commissions and onboarding steps.
`get_program_metrics`	Get program totals: partners by status, leads by status, deals by stage, pipeline and won value.

Programme write tools (`mcp:write`, paid plans)

Only listed when you granted write access. Tools that overwrite values are marked as such, so your AI assistant can ask you to confirm before it runs them. No tool deletes data or sends email.

Tool	What it does	Effect
`create_lead`	Create a lead, optionally for a partner.	Adds a record
`update_lead`	Update a lead's status, contact name, contact email or notes.	Overwrites values
`create_partner_invite`	Create a partner with status 'invited'. No email is sent by this tool.	Adds a record
`create_deal`	Create a deal, optionally for a partner.	Adds a record
`update_deal_stage`	Move a deal to another pipeline stage, including closed won or lost.	Overwrites values

Prompts

Ready-made requests you can pick in AI apps that show MCP prompts.

Tool	What it does
`partner_meeting_brief`	One-page brief to prepare a meeting with one partner.
`monthly_partner_report`	Month-in-review of partners, leads, pipeline and wins.
`dormant_partners`	Active partners with no recent leads or deals, and how to re-engage them.
`partner_onboarding_plan`	30/60/90-day onboarding plan for a new partner, based on your program.

How to connect

In every app below, the CinnaLab sign-in screen opens when you connect. No account yet? Choose Create a free account on that screen; you come straight back to approve the connection.

Claude

In Claude (web or desktop), open Settings → Connectors and choose Add custom connector. On Team and Enterprise plans an owner may need to add it for the organization first.
Name it CinnaLab and paste https://mcp.cinnalab.io/mcp.
Click Connect, sign in to CinnaLab (or create a free account), choose the permissions and approve.
In a chat, turn the CinnaLab connector on from the tools menu and ask your question.

ChatGPT

In ChatGPT, open Settings → Apps → Advanced settings and turn on Developer mode (on Business, Enterprise and Edu workspaces an admin may need to allow it).
Choose Create, name the app CinnaLab, paste https://mcp.cinnalab.io/mcp and select OAuth as the authentication.
Sign in to CinnaLab (or create a free account) when asked, choose the permissions and approve.
In a chat, add the CinnaLab app from the tools menu and ask your question.

Use with Grok

Go to grok.com/connectors and choose New Connector → Custom.
Paste https://mcp.cinnalab.io/mcp and complete the CinnaLab sign-in.

Cursor, VS Code and other MCP apps

Apps that do not support sign-in can use a personal access token for your programme data (paid plans). In CinnaLab, go to Settings → AI Connectors (MCP), click Create Token, pick the permissions and copy the token (it is shown once). Then add https://mcp.cinnalab.io/mcp to your app with the headerAuthorization: Bearer <token>. Only workspace owners and admins can create tokens. The directory tools are available through the sign-in connection.

Example prompts

Directory (every plan)

“Find HubSpot implementation partners in Germany that work with healthcare companies.”
“Which vendors in the CinnaLab directory offer partner relationship management for SaaS companies?”
“Show me the full profile of the second result, then ask them for an introduction.”

Your partner program (paid plans)

“Which deals are in negotiation, and which of them have a close date in the past?”
“Prepare my meeting with Bluefin Systems tomorrow: their pipeline, wins this quarter and three talking points.”
“Show me partners that registered no lead in the last 60 days, sorted by won value.”
“Summarise last month for my partner program in a short table.”
“Create a lead for Halcyon Freight from partner Cobalt Consulting, contact Jane Doe.”
“Move the Kelmscott Ltd deal to proposal.”

Privacy, security and support

The connector returns programme data only from the workspace you approved, within the permissions you granted.
Directory results are company-level only. Companies that opted out of the directory never appear, and companies that have not claimed their profile are shown without a logo.
An introduction request is a pending request inside CinnaLab. The company decides whether to accept it; no email is sent on your behalf.
Tokens are stored hashed. Disconnecting an app under Settings → AI Connectors revokes its access immediately.
What your AI app does with the answers is governed by that app's own terms and privacy policy.
Read the Privacy Policy and the Terms & Conditions.

Questions or problems: support@cinnalab.io.