What is Partner Relationship Management (PRM) software?

Partner Relationship Management (PRM) software is a platform that helps software vendors manage their channel partner ecosystem — recruiting partners, onboarding them, registering deals, delivering training, and tracking commissions in one place. CinnaLab.io is an AI-powered PRM built specifically for SaaS companies, automating these workflows so partnership teams can scale revenue without scaling headcount.

How does AI-powered partner onboarding work?

CinnaLab's AI onboarding creates a personalised task sequence for each new partner — assigning training modules, triggering e-signature requests, tracking certification deadlines, and answering partner questions 24/7 via the built-in AI assistant. The result is faster time-to-first-deal and dramatically less manual follow-up from your partner managers.

What is deal registration in partner programs?

Deal registration lets channel partners submit leads they are working on so the vendor can track pipeline, prevent channel conflict, and attribute revenue. CinnaLab adds automatic BANT scoring to every registered deal, so your sales team instantly knows which partner-sourced leads are qualified.

How is CinnaLab different from PartnerStack and Impartner?

CinnaLab is built for SaaS companies that need a modern PRM without enterprise pricing or long implementation cycles. Most established platforms — Impartner, PartnerStack, Kiflo — start at four to five-figure annual contracts and require multi-week setup. CinnaLab is the only PRM with a free-forever plan, deploys in under 10 minutes, and includes AI partner support, BANT lead scoring, and HubSpot/Salesforce integration as standard rather than paid add-ons. Transparent flat pricing starting at $0.

Is there a free PRM software for SaaS startups?

Yes. CinnaLab's Freemium plan is free forever with no credit card required. It includes 1 partner account manager, up to 3 active partners, the full partner program designer, and lead and deal management. There's no trial expiry and no feature gates on core functionality — early-stage SaaS vendors can run a real partner program at zero cost and upgrade only when their partner team grows.

Does CinnaLab integrate with HubSpot and Salesforce?

Yes. CinnaLab integrates natively with HubSpot and Salesforce, plus Pipedrive and Zoho. Partner-registered deals, lead data, and pipeline updates sync to your CRM automatically — no middleware, no Zapier, no manual exports. One CRM is active per organisation and configured in minutes via OAuth.

What is BANT lead scoring?

BANT stands for Budget, Authority, Need, and Timeline — four criteria used to qualify sales leads. CinnaLab automatically scores every partner-registered deal against these criteria, so your revenue team can prioritise the highest-intent opportunities without manual qualification.

How fast can I set up a partner program with CinnaLab?

Under 10 minutes for the core program. Sign up for the Freemium plan, use the drag-and-drop partner program designer to define your tiers and commission structure, customise your partner portal branding, and invite your first partners. No implementation project, no developer required, no mandatory sales call. You can have your first partner registered and onboarding before your morning coffee.

How does CinnaLab handle partner commission payouts?

CinnaLab tracks every partner commission automatically — calculated from deal value at the rate defined in your partner program tier. Approved payouts are processed through Wise, with multi-currency support for international partners and clean record-keeping for your finance team. Partners can view their commission status and history in their portal, which eliminates the email back-and-forth that kills partner trust.

Can I migrate from another PRM like PartnerStack or Impartner?

Yes. CinnaLab supports CSV import for partner records and offers guided onboarding to help your team transition from any existing PRM. Migration scope depends on your current setup — partner data and program structure transfer cleanly; deal pipeline and training history typically come over with light manual mapping. There's no implementation fee — start on Freemium, complete your migration at your own pace, and upgrade only when your data is fully transferred.

How are commissions calculated?

Automatically based on program rules when conversions are attributed.

Can I run both types?

Yes, channel and affiliate programs coexist in CinnaLab.io.

Review, approve, and pay via PayPal or Wise from the dashboard.

Feature

Affiliate Program Engine: Grow Revenue Through Referral Partners

Build and manage affiliate programs with referral link generation, conversion tracking, commission calculation, and automated payouts via PayPal or Wise — all inside your PRM platform.

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What Is an Affiliate Program Engine?

An affiliate program engine is software that lets vendors create performance-based marketing programs where affiliates earn commissions for referring new customers. Unlike channel resellers who buy and resell, affiliates promote through content, links, and recommendations.

CinnaLab.io's affiliate engine is built directly into the PRM — so you manage both channel partners and affiliates from one platform, with unified reporting and commission management.

Affiliate Features in CinnaLab.io

Program Creation — Create affiliate programs with custom commission rates (deal % and lead fees), cookie durations (7-365 days), payout methods, and tier structures.

Referral Link Generation — Each affiliate gets unique tracking links with UTM parameters for attribution.

Conversion Tracking — Track clicks, conversions, and revenue attributed to each affiliate in real time.

Commission Calculation — Automatic commission calculation based on program rules — deal percentage, lead fee, or tiered rates.

Payout Management — Approve and process payouts via PayPal or Wise directly from the dashboard.

How It Works

1. Vendor creates an affiliate program inside CinnaLab.io's Programs section. 2. Affiliates apply through a branded portal and are approved or auto-approved. 3. Each affiliate gets unique tracking links to share. 4. When a referred visitor converts (registers, buys, signs up), the conversion is attributed. 5. Commission is calculated based on program rules. 6. Vendor reviews pending commissions and pays via PayPal or Wise.

Channel Programs vs. Affiliate Programs

In CinnaLab.io, channel programs (reseller/referral) and affiliate programs serve different partner types. Channel partners are typically businesses with direct customer relationships who register deals. Affiliates are content creators, consultants, or advocates who drive traffic.

Both program types live in the same platform with unified reporting, but have different workflows, commission models, and portal experiences.

All Features →Pricing →Payout Management →Partner Recruitment →Glossary →

FAQ

Frequently Asked Questions

What is an affiliate program engine?

Software that lets vendors create programs where affiliates earn commissions for referrals. CinnaLab.io includes link generation, conversion tracking, commission calculation, and PayPal/Wise payouts.

How are affiliate commissions calculated?

Based on program rules — deal percentage, fixed lead fee, or tiered rates. CinnaLab.io calculates automatically when conversions are attributed.

Can I run both channel and affiliate programs?

Yes. CinnaLab.io manages both from one platform with unified reporting and commission management.

How do affiliate payouts work?

Vendor reviews pending commissions, approves amounts, and pays via PayPal or Wise directly from the dashboard.

Which plans include affiliate programs?

Affiliate programs are available on the Growth and Scale plans.

Ready to Scale Your Partner Program?

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Or email us at support@cinnalab.io